JoJo Quimpo as NPA Vancouver City Council candidate for upcoming municipal election
Or news about issues, such as:
Poll: 84% blame foreign buyers for Metro Vancouver housing crunch
These stories affect the mind-set behind the diverse doors candidates will be knocking on during the campaign.
MIREMS currently monitors 152 ethnic media sources in BC’s Lower Mainland, spanning 26 language groups, which include Chinese (Mandarin & Cantonese), Farsi, Filipino, German, Greek, Hindi, Italian, Japanese, Jewish, Korean, Polish, Portuguese, Punjabi, Russian, South Asian English, Spanish, Tamil, Ukrainian, Urdu, and Vietnamese among others.
In line with the City of Vancouver’s demographics MIREMS monitors 30 sources in Chinese, Mandarin and Cantonese, covering both Ming Pao Vancouver and Sing Tao Vancouver, the two leading Chinese newspapers in the region. Ming Pao Vancouver, with a weekly circulation of 277,500, is recognized as one of the most influential papers for Chinese professionals and business leaders in Western Canada. CHMB AM 1320 Cantonese, which has an audience of 49,000, is a content-rich program that targets the Cantonese community with the most recent local, national and international news of the day.
Other top demographic groups in Vancouver include the East Indian and Filipino communities. Statistics Canada says Punjabi is the second largest “immigrant language” in Vancouver. Almost 100,000 Filipinos live in the city.
A prominent local South Asian radio station, Red FM 93.1, which reaches an estimated audience of 170,000, contains programming in both Punjabi and Hindi. Its Punjabi morning program expresses public opinion on municipal, provincial and federal political news, as well as economic and social issues. The host, Harjinder Thind, conducts interviews with politicians from the municipal to federal level, health professionals, mortgage specialists, insurance and immigration experts and many others.
But Harjinder Thind is not the only “hidden persuader” on the airwaves. Take the following:
Achieving for Delta
MIREMS monitors ethnic media sources, removing linguistic and cultural barriers so that non-English speaking communities can be heard, and offering insight into how and what they think about a range of social and political issues.
Stay tuned for our upcoming free newsletter, Diversity Empowers Cities, to be released after Labour Day. To subscribe, click here:
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