MIREMS Announces New Look, New Platform and New Mission Statement
FOR IMMEDIATE RELEASE
Toronto, March 22, 2026
Toronto, March 22, 2026
The irruption of AI onto the technology scene demanded a dedicated effort to bringing our unique niche service into alignment with the times, while preserving the quality of our service based on the team that produces it. We are humans with AI-in-the-loop. The result is a new production platform and a new client portal that allows interaction with our data.
Scheduled for release this Spring, it will be available for media tours and testing in April. Contact us for an invitation!
For more than thirty years MIREMS has devoted itself to the second half of its name – Ethnic Media Services focused on immigrant concerns. The situation demands us to rock onto the first part, Multilingual International Research at the service of our clients.
Leadership Transition Walk Back
Andrés Machalski will transition back to President from Innovation Director after eighteen months working on the development of our new infrastructure.
New Leadership Structure (Effective April 1, 2026)
Global Expansion and Innovation
MIREMS has expanded its list of validated, analyzed media sources around the world with notable additions in Latin America, Middle East and the Indo-Pacific Region to add to its Central European list of scanned outlets.
Our Commitment to Quality
At the core of MIREMS remains our dedication to transcending language barriers through human-curated content that maintains cultural sensitivity and contextual accuracy, enhanced by technological support, not governed by it.
Looking Forward
In 2026, we plan to:
Your Voice Matters
As we enhance our services, your input is crucial. We invite you to share your thoughts on our Ethnic Media Daily and Weekly Insights in 2026 and participate in shaping our future developments.
Contact Information:
For interviews, specific inquiries, or feedback: Oksana Lysenko,
Communications Manager, [email protected]
From all of us at MIREMS, we wish you a joyful Spring season.
Scheduled for release this Spring, it will be available for media tours and testing in April. Contact us for an invitation!
For more than thirty years MIREMS has devoted itself to the second half of its name – Ethnic Media Services focused on immigrant concerns. The situation demands us to rock onto the first part, Multilingual International Research at the service of our clients.
Leadership Transition Walk Back
Andrés Machalski will transition back to President from Innovation Director after eighteen months working on the development of our new infrastructure.
New Leadership Structure (Effective April 1, 2026)
- Andrés Machalski – President, Chair for the Board, Innovation Director
- Blythe Irwin - Executive and Business Development Director
- Julia Wan - Finance and Administration Director
- Oksana Lysenko - Communications Manager
- Emily Guccione - Senior Editor
- Utsa Rabbani - Tech Support Manager and AI Team Leader
Global Expansion and Innovation
MIREMS has expanded its list of validated, analyzed media sources around the world with notable additions in Latin America, Middle East and the Indo-Pacific Region to add to its Central European list of scanned outlets.
Our Commitment to Quality
At the core of MIREMS remains our dedication to transcending language barriers through human-curated content that maintains cultural sensitivity and contextual accuracy, enhanced by technological support, not governed by it.
Looking Forward
In 2026, we plan to:
- Launch new innovative services
- Expand our global presence
- Strengthen our technological infrastructure
- Recruit additional talented professionals
- Enhance our client engagement initiatives
Your Voice Matters
As we enhance our services, your input is crucial. We invite you to share your thoughts on our Ethnic Media Daily and Weekly Insights in 2026 and participate in shaping our future developments.
Contact Information:
For interviews, specific inquiries, or feedback: Oksana Lysenko,
Communications Manager, [email protected]
From all of us at MIREMS, we wish you a joyful Spring season.
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Engage with multilingual communities worldwide
MIREMS empowers the understanding of community in your communications strategy.
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See our exclusive snapshots of international and Canadian ethnic media reations to the start of the war in Iran
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Visit our ethnic media insights page for the latest views from multilingual sources
Our services
Ethnic Media Services
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Multilingual International Media Research
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Our team
MIREMS offers comprehensive communications solutions in a diverse society. Our team has a deep understanding of and connection with their local ethnic communities. Their mission is to provide cross-cultural communications insights to decision makers. These insights support client engagement with multilingual communities across Canada and around the world.
Among our clients
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Ethnic media services
Media relations support
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We assess the multilingual media environment to support your engagement with local radio, TV, print and web outlets by advising about local journalists, influencers and target audiences, and selecting a list of media for your message distribution to ethnic groups.
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Actionable media intelligence |
To guide your media relations, our consultants analyze relevant trending news in multilingual radio, TV, print and web outlets in over 30 languages and create summaries in English and French.
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Ethnic Media Trend Analysis Report |
Based on 30+ years of tracking over 600 multilingual media outlets in Canada, MIREMS is uniquely positioned to track trending news and issues to provide high-level insight into ethnic community viewpoints.
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Translation to and from target languages |
On request, we can provide full translations or transcriptions of articles and broadcasts into English. In addition, we can also translate your press release, announcement or advertorial into 30 different languages, with an idiomatic and cultural approach.
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Our expertise
Team of over 40 multilingual media consultants monitoring over 1,000 media sources in 30 different languages. |
Providing professional summaries in English/French, while keeping the original tone. |
Understanding of the original context, nuances, and cultural implications. |
 Read about the role of the ethnic media in the post-pandemic recovery
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Track disinformation and misinformation in the ethnic media By listening to the voices of the ethnic communities where they are the loudest
Unveiling unique and diverse cultural perspectives Making language barriers transparent Providing context to key issues |