What is our approach?
We track ethnic media sources on a daily basis to identify news and opinion pieces in different languages based on topics of interest, content relevance, and target keywords.
Unlike traditional media monitoring companies, we monitor the voices of ethnic communities through multilingual media – media that is often more effective and influential in ethnic communities than mainstream channels and publications.
Unlike traditional media monitoring companies, we monitor the voices of ethnic communities through multilingual media – media that is often more effective and influential in ethnic communities than mainstream channels and publications.
Ethnic media is an essential tool for reaching multicultural audiences
Our Dedication
Unlike traditional media monitoring companies, we monitor the voices of ethnic communities through multilingual media – media that is often more effective and influential in ethnic communities than in the mainstream channels and publications, because it speaks to the heart as well as the mind. Whether it's issues related to immigration and citizenship, services for newcomers, politics and environment, health and safety, banking and legal matters, employment and social services – multilingual ethnic media provides a range of unique and diverse cultural perspectives on common, everyday matters.
Our Vision
About 80% of all cultural media is published or broadcast in the native language of a particular ethnic or cultural group and requires translation into English or French. We pride ourselves on providing meaningful and language-transparent ethnic media content based on an effective combination of human intelligence and technology. Our multilingual media consultants put themselves forward to analyzing, summarizing and providing meaningful translation, or ‘transcreation,’ of the message, while ensuring its factual correctness.
Are you ready to understand to and engage with multilingual communities? |
Contact us today for a free consultation. |