COVID-19: Ethnic media lessons from 2020
for an Inclusive Recovery
White Paper
Have you ever considered:
- How are minority populations in Canada affected by COVID-19 and what are its effects on the economy, mental health, and immigration policies?
- What is the role of ethnic media in conveying information during the pandemic and the recovery phase?
- What can you do to support the fight against fake news and recognize Canadian diversity as an asset against COVID-19?
- Whether you are in the ethnic media today?
Download the White Paper to find out how MIREMS can help you incorporate newcomer perspectives into your communications planning
The cross-border trucker, factory worker, grocery clerk and front-line caregiver new to the country and struggling in English are unlikely to follow the daily stream of press conferences on mainstream media.
Reach out to them with pertinent, culturally adapted communications in their language through the media they follow!
The time has come to recognize the contribution of ethnic media to building Canada, supporting the fight against fake news, and often being an element in government decisions. Diversity has to be recognized as a Canadian asset in the fight against COVID-19, not a barrier. Integrating the voices of Canada’s ethnic communities with the mainstream while respecting their idiosyncrasy is respectful acknowledgement of equal standing.
Click below for our Download Page
