"Ethnic media - an essential tool for reaching multicultural audiences."
What messages are you relaying to the ethnic segment of the media?
Are you targeting diverse language groups with your message?
Are you making your message relevant to that specific audience?
Monitoring and communicating with ethnic media is one sure way to find out.
The future of Canada lies within its cultural diversity. Multilingual media often provides advance warning of issues and opportunities affecting diverse ethnic communities in Canada. However, the opinions and voices of the multilingual communities tend to be ignored by decision makers, mainly because they cannot hear or understand them.
Our company was born as a response to the idea that communicators should listen and look before disseminating their message. In addition to being an acronym for Multilingual International Research and Ethnic Media Services, MIREMS derives from the Spanish 'miremos', which means 'let us look.'
Our company was born as a response to the idea that communicators should listen and look before disseminating their message. In addition to being an acronym for Multilingual International Research and Ethnic Media Services, MIREMS derives from the Spanish 'miremos', which means 'let us look.'
Our Dedication
Unlike traditional media monitoring companies, we monitor the voices of ethnic communities through multilingual media – media that is often more effective and influential in ethnic communities than in the mainstream channels and publications, because it speaks to the heart as well as the mind. Whether it's issues related to immigration and citizenship, services for newcomers, politics and environment, health and safety, banking and legal matters, employment and social services – multilingual ethnic media provides a range of unique and diverse cultural perspectives on common, everyday matters.
Our Vision
About 80% of all cultural media is published or broadcast in the native language of a particular ethnic or cultural group and requires translation into English or French. We pride ourselves on providing meaningful and language-transparent ethnic media content based on an effective combination of human intelligence and technology. Our multilingual media consultants put themselves forward to analyzing, summarizing and providing meaningful translation, or ‘transcreation,’ of the message, while ensuring its factual correctness.
Our Approach
While utilizing all the advantages of computerized media monitoring (search by key words, automated topic compilation, reports and analysis), we are an ethnic media monitoring company with consultants who read the papers, listen to the radio/TV, and manually select and summarize stories based on clients’ topics of interest.