MIREMS Announces Leadership Transition and Strategic Growth for 2025
FOR IMMEDIATE RELEASE
Toronto, December 6, 2024
Toronto, December 6, 2024
As we celebrate this holiday season, MIREMS marks a pivotal moment in its evolution with significant leadership changes and expanding global opportunities.
Leadership Transition
After over three decades of pioneering multilingual international research and ethnic media services, MIREMS announces that founder Andrés Machalski will transition from President to Innovation Director while remaining Chairman of the Board, focusing on innovation initiatives. This strategic shift capitalizes on our foundation of delivering excellence on target, on time, and on budget.
New Leadership Structure (Effective January 1, 2025)
• Blythe Irwin - Executive and Business Development Director
• Julia Wan - Finance and Administration Director
• Andrés Machalski - Innovation Director and Board Chairman
• Oksana Lysenko - Communications Manager
• Emily Guccione - Senior Editor
• Utsa Rabbani - Tech Support Manager and AI Team Leader
The transition period will extend from January 1 to March 31, 2025, managing the succession to Silke Reichrath's distinguished decade-long service as Editor-in-Chief, marked by unwavering dedication.
Global Expansion and Innovation
MIREMS is positioned to expand beyond Canadian borders into European and American markets. Our distinctive approach to multilingual media intelligence, combining human expertise with technological innovation, provides unique value to global clients. This expansion builds on our successful overseas monitoring services, which already form a substantial part of our operations.
Our Commitment to Quality
At the core of MIREMS remains our dedication to transcending language barriers through human-curated content that maintains cultural sensitivity and contextual accuracy, enhanced by technological support, not governed by it.
Looking Forward
In 2025, we plan to:
• Launch new innovative services
• Expand our global presence
• Strengthen our technological infrastructure
• Recruit additional talented professionals
• Enhance our client engagement initiatives
Your Voice Matters
As we enhance our services, your input is crucial. We invite you to share your thoughts on our Ethnic Media Daily and Weekly Insights in 2025 and participate in shaping our future developments.
Contact Information: For interviews, specific inquiries, or feedback: Oksana Lysenko, Communications Manager, [email protected]
From all of us at MIREMS, we wish you a joyful holiday season and a prosperous 2025.
Leadership Transition
After over three decades of pioneering multilingual international research and ethnic media services, MIREMS announces that founder Andrés Machalski will transition from President to Innovation Director while remaining Chairman of the Board, focusing on innovation initiatives. This strategic shift capitalizes on our foundation of delivering excellence on target, on time, and on budget.
New Leadership Structure (Effective January 1, 2025)
• Blythe Irwin - Executive and Business Development Director
• Julia Wan - Finance and Administration Director
• Andrés Machalski - Innovation Director and Board Chairman
• Oksana Lysenko - Communications Manager
• Emily Guccione - Senior Editor
• Utsa Rabbani - Tech Support Manager and AI Team Leader
The transition period will extend from January 1 to March 31, 2025, managing the succession to Silke Reichrath's distinguished decade-long service as Editor-in-Chief, marked by unwavering dedication.
Global Expansion and Innovation
MIREMS is positioned to expand beyond Canadian borders into European and American markets. Our distinctive approach to multilingual media intelligence, combining human expertise with technological innovation, provides unique value to global clients. This expansion builds on our successful overseas monitoring services, which already form a substantial part of our operations.
Our Commitment to Quality
At the core of MIREMS remains our dedication to transcending language barriers through human-curated content that maintains cultural sensitivity and contextual accuracy, enhanced by technological support, not governed by it.
Looking Forward
In 2025, we plan to:
• Launch new innovative services
• Expand our global presence
• Strengthen our technological infrastructure
• Recruit additional talented professionals
• Enhance our client engagement initiatives
Your Voice Matters
As we enhance our services, your input is crucial. We invite you to share your thoughts on our Ethnic Media Daily and Weekly Insights in 2025 and participate in shaping our future developments.
Contact Information: For interviews, specific inquiries, or feedback: Oksana Lysenko, Communications Manager, [email protected]
From all of us at MIREMS, we wish you a joyful holiday season and a prosperous 2025.
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Understand and engage with multilingual communities
MIREMS empowers the understanding of community in your communications strategy.
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See our exclusive snapshots of international and Canadian ethnic media reations to the start of the war in Ukraine
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Our services
Ethnic Media Services
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Multilingual International Media Research
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Our team
MIREMS offers comprehensive communications solutions in a diverse society. Our team has a deep understanding of and connection with their local ethnic communities. Their mission is to provide cross-cultural communications insights to decision makers. These insights support client engagement with multilingual communities across Canada and around the world.
Among our clients
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Ethnic media services
Media relations support
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We assess the multilingual media environment to support your engagement with local radio, TV, print and web outlets by advising about local journalists, influencers and target audiences, and selecting a list of media for your message distribution to ethnic groups.
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Actionable media intelligence |
To guide your media relations, our consultants analyze relevant trending news in multilingual radio, TV, print and web outlets in over 30 languages and create summaries in English and French.
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Ethnic Media Trend Analysis Report |
Based on 30+ years of tracking over 600 multilingual media outlets in Canada, MIREMS is uniquely positioned to track trending news and issues to provide high-level insight into ethnic community viewpoints.
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Translation to and from target languages |
On request, we can provide full translations or transcriptions of articles and broadcasts into English. In addition, we can also translate your press release, announcement or advertorial into 30 different languages, with an idiomatic and cultural approach.
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Our expertise
Team of over 40 multilingual media consultants monitoring over 1,000 media sources in 30 different languages. |
Providing professional summaries in English/French, while keeping the original tone. |
Understanding of the original context, nuances, and cultural implications. |
 Read about the role of the ethnic media in the post-pandemic recovery
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Track disinformation and misinformation in the ethnic media By listening to the voices of the ethnic communities where they are the loudest
Unveiling unique and diverse cultural perspectives Making language barriers transparent Providing context to key issues |